New Purple Octopus?

Photograph courtesy Bedford Institute of Oceanography

This unidentified purple octopus is one of 11 potentially new species found during a July deep-sea expedition off Canada's Atlantic coast.
The 20-day expedition aimed to uncover relationships between cold-water coral and other bottom-dwelling creatures in a pristine yet "alien" environment, according to the researchers' blog.

Source: http://news.nationalgeographic.com/news/2010/12/photogalleries/101207-top-ten-weird-new-animals-2010/#/newfoundland-deep-sea-species-octopus_23992_600x450.jpg